Journal Of Business-to-business MarketingSCIESSCI

英文简介Journal Of Business-to-business Marketing期刊介绍

This book first introduces the basic concept of business marketing, which is how companies can use market research, product positioning, channel selection, promotional strategies, and other means to push products or services to target markets, in order to meet customer needs and achieve enterprise value. On this basis, this book further analyzes the uniqueness and complexity of business to business (B2B) marketing, including the characteristics of target customer groups, differences in purchasing behavior, and targeted marketing strategies.

In order to respond to market changes and the needs of enterprise development, this book also elaborates in detail on the application of emerging marketing methods such as digital marketing, content marketing, and social media marketing in the B2B field, as well as how to use advanced technologies such as big data and artificial intelligence to improve marketing efficiency and effectiveness. Meanwhile, this book We also pay attention to the importance of business ethics and social responsibility in the marketing process, emphasizing that while pursuing economic benefits, enterprises should also pay attention to social benefits and environmental protection.

期刊简介Journal Of Business-to-business Marketing期刊介绍

《Journal Of Business-to-business Marketing》自1992出版以来，是一本管理学优秀杂志。致力于发表原创科学研究结果，并为管理学各个领域的原创研究提供一个展示平台，以促进管理学领域的的进步。该刊鼓励先进的、清晰的阐述，从广泛的视角提供当前感兴趣的研究主题的新见解，或审查多年来某个重要领域的所有重要发展。该期刊特色在于及时报道管理学领域的最新进展和新发现新突破等。该刊近一年未被列入预警期刊名单，目前已被权威数据库SCIE、SSCI收录，得到了广泛的认可。

该期刊投稿重要关注点：

• 预计审稿时间：
• 管理学
• BUSINESS
• SCIE
• SSCI
• 中科院4区
• 非预警